Former President Donald Trump is selling Bibles inscribed with “God Bless the USA” in an attempt to cover his growing legal bills.
The presumptive Republican nominee for the 2024 presidential election released a video on his Truth Social platform on Tuesday urging his supporters to buy his Bible, which was inspired by the country singer Lee Greenwood’s patriotic song.
Make America Pray Again
Selling these Bibles for $59.99, Trump announced their availability with the post “Happy Holy Week! Let’s Make America Pray Again. As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless the USA Bible.”
The recreation of his popular slogan “Make America Great Again” further directs the audience to a link to purchase the Bibles online.
Money Troubles
This endeavor is a result of Trump’s growing money crunch amid his mounting legal bills while he fights four criminal indictments along with a series of civil charges. He has so far posted a $92 million bond due to defamation cases brought by E. Jean Carroll, who accused Trump of sexual assault.
Trump was given a reprieve Monday when a New York appeals court agreed to hold off on collecting the $454 million he owes following a civil fraud judgment if he submits a payment of $175 million within 10 days.
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In a video advertising the Bibles on Truth Social, Trump said, “All Americans need a Bible in their home, and I have many. It’s my favorite book. I’m proud to endorse and encourage you to get this Bible. We must make America pray again.”
A King James translation advertised as “the only Bible endorsed by President Trump,” the website states these copies have “Easy-to-read…large print” with a design that “invites you to explore God’s Word anywhere, any time.”
Included With the Bible
Added to the Bible itself, people who purchase Trump’s Bible will receive copies of the United States Constitution, Bill of Rights, Declaration of Independence, and Pledge of Allegiance.
The package also has a handwritten chorus of the famous Greenwood song.
Other Trump Merchandise Being Sold
This new Bible sale is the latest commercial venture that Trump has pursued during his campaign.
Last month, Trump debuted a new line of branded sneakers, including $399 gold “Never Surrender High-Tops,” at Sneaker Con in Philadelphia through 45Footwear, which also sells Trump-branded footwear, cologne, and perfume.
Trump’s Additional Ventures
Notably, Trump has also dabbled in NFTs and reported earning between $100,000 and $1 million last year from his digital trading cards. These cards portrayed him in cartoon-like images, including as an astronaut, a cowboy, and a superhero.
He has also released books featuring photos of him during his presidency as well as letters written to him throughout his years in and out of office.
Website’s Disclaimers
The website hosting the sale, GodBlessTheUSABible.com, released a statement that it “is not owned, managed or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC or any of their respective principals or affiliates.”
The company further clarifies, “GodBlessTheUSABible.com uses Donald J. Trump’s name, likeness and image under paid license from CIC Ventures LLC, which license may be terminated or revoked according to its terms.” CIC Ventures LLC is a company that Trump reported owning in his 2023 financial disclosure.
Support From Evangelical Voters
Despite his legal troubles and past marital history, Trump remains deeply popular with White evangelical Christians, who are among his most ardent supporters. Although he has a long history of behavior that is contradictory with Christian teachings, it is clear his Bible sale is meant to tap into this dedicated voter base.
During his presidency, police officers removed racial justice protesters from a park near the White House in order to facilitate Trump’s walk to St. John’s Church, where he stood and raised a Bible to publicly prove his faith.
Trump’s Trouble With Religion
Despite his insistence, he has had several instances where his religiosity has been questioned. When he was running for office in 2016, he cited “Two Corinthians” at Liberty University, instead of the standard “Second Corinthians.”
When asked to share his favorite Bible verse in an interview with Bloomberg Politics in 2015, he avoided answering the question, stating that it was “very personal.”
