Do you remember that happy and excited feeling you experienced as a kid when receiving a happy meal? And indulging in the delicious variety of foods that come inside that signature red box was only half the fun. The toy inside the happy meal brought excitement that lasted far after the food was enjoyed.
Mcdonald’s is hoping to capitalize on this exciting feeling of nostalgia that adults feel when thinking about their positive happy meal experiences through a new product that is coming soon!
What is Coming?
The new product, called the Collectors meal, is an adult version of your classic happy meal. There are two different specific meals featured on the menu depending on the time of day.
The meals will include an entree, a drink, and a side, similar to the classic happy meal that exists currently.
What is the Toy Inside?
Don’t worry, we didn’t forget about the toy that everyone looks forward to upon opening the recognizable bright red cardboard folds! Mcdonalds has created six different designs of cups featuring characters that spark feelings of nostalgia.
These characters include Hello Kitty, Beanie Babies, Peanuts, Jurassic Park, Shrek, Hot Wheels, and Barbie.
Why These Designs?
Each of these limited edition cup designs pay homage to a collaboration previously done by Mcdonald’s in a prior happy meal.
This adds to the feeling of fond memories and nostalgia that McDonald’s is attempting to tap into with this collaboration, as the concepts for the toys inside will remind customers of their childhood.
When Will it Be Released?
These cups will only be available on August 13th, 2024. By making the cups limited edition and only ready to purchase for such a short duration, they are able to create more hype and excitement around the final release.
McDonald’s is even encouraging people to attempt to collect all six cups for themselves, tweeting that in the future people will be pleased with themselves if they end up getting their hands on all of the cups.
Hearty Breakfast
Throughout the day depending on what time it is, the components of the meal will differ.
During the time that Mcdonalds serves breakfast, the Collectors meal will include a coffee as the drink, has brown as the side, and a sausage and egg sandwich as the entree.
New Lunch Launch
Lunch hours means the option of Chicken Mcnuggets or a Big Mac as the entree with fries and a drink on the side.
Instead of including the usual six nuggets that come in a usual happy meal, the Collectors meal will contain ten nuggets instead.
What’s the Point?
Consumers are constantly looking for new and exciting meals to try as they get bored of their usual routines. With the new Collectors meal, customers can purchase a quick and easy meal with the added fun of the toy inside without being embarrassed. They are brought back to the fond memories of their childhood.
This implementation doesn’t take a large amount of coordination for Mcdonalds to create, as the products that come in the meal itself are all products that are currently on the Mcdonald’s menu.
Real Life Experiences
Not only is this new menu item being introduced, but there are a few experiences that fans can experience in person that go along with this exclusive launch.
There are live events in New York City and Los Angeles that highlight a live DJ, free exclusive merchandise, and special drinks. The only criteria to enter is that you bring your new Mcdonald’s collectors cup with you!
Snapchat Hype!
Mcdonald’s also created limited Snapchat filters for people to have fun with and post on social media, creating more buzz around the launch.
There are filters that allow fans to pretend they are a Mcdonald’s worker as well as filters that feature augmented reality. People can position the camera towards whichever room they’re in and a happy meal is placed in their nearby vicinity.
First Happy Meal
The happy meal concept began in 1979. When coming up with ideas for ways to make children desire obtaining food from Mcdonald’s the happy meal was a solution that got children interested in choosing Mcdonald’s when picking where to purchase a meal.
By appealing to children, this increased business because they would request to eat at Mcdonald’s when prompted by their parents. The concept of receiving a toy along with the food itself became an idea that pleased everyone across the board, increasing popularity.
